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Hosting by industry

Web Hosting for Construction Companies

Commercial work is not won through a contact form. It is won through prequalification, and by the time a procurement officer reaches your website they are already deciding whether you are a serious bidder. Web hosting for construction companies is really about that document you hand over, not about advertising.

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Your website is read by procurement, not by shoppers

A homeowner picks a builder by looking at photographs. A facilities director, a school district business officer or a general contractor's estimator does not. They are working through a shortlist, and they are looking for reasons to remove people from it.

That changes what the site is for. The visitor already knows what a concrete subcontractor does. What they do not know is whether you are bonded to the size of their project, whether your experience modification rate will pass their insurance review, whether you have done this building type before, and who to send the invitation to bid to. Those are the four things they came for.

So the test for every page is simple. Could somebody who has never heard of you assemble a case for including you in a bid list, without emailing you first? If the answer is no, the site is doing marketing work when it should be doing procurement work.

Assume the person reading is doing it after hours, on a phone, with eleven other tabs open. Nothing about that visit rewards a slideshow.

A worker in a hard hat and safety vest standing on a platform among metal stud framing on a concrete building
Crews and customers check your site from the job site, so it has to load on a phone over a weak signal.Photo: PortlandAppraisalBlog, CC BY-SA 4.0, via Wikimedia Commons. Cropped.

Get the packet out of the filing cabinet

Send us what you bid on and what your site runs on now. We will put the capability statement, project list and safety summary somewhere procurement can reach without emailing you first.

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The filing cabinet problem

Here is the failure this page exists to describe. The capability statement, the current bonding letter, the certificate of insurance, the safety record and the project list all exist. They are correct and somebody worked hard on them. They live in a filing cabinet, on one estimator's laptop, and in an email thread from the last tender.

So every invitation to bid starts the same way. Somebody hunts for the newest version of the packet, discovers the bond letter expired in March, chases the agent, rebuilds the project list from memory and sends it out two days later than they meant to. Multiply that by the number of tenders in a year and it is a real cost, paid in the hours of your most expensive people.

Putting the packet on your own website does not remove any of that work. It removes the repetition. You assemble it once, you keep one copy current, and every request after that is a link instead of a scramble.

What belongs in a downloadable packet

  • A capability statement of one or two pages: what you self-perform, what you subcontract, your typical and maximum project size, your licence numbers and the states you hold them in.
  • A current project list with owner, general contractor, contract value band and completion date. Bands are fine if a client asked you not to publish exact figures.
  • Named references with a title and a working phone number, kept in agreement with the people named.
  • Your safety documentation, which is the section procurement checks hardest.
  • A single point of contact for bid invitations, at your own domain, that more than one person can read.

That last one matters more than it looks. An invitation sent to an address only one estimator can open is an invitation you can miss while he is on holiday. A shared address on your own domain is the fix, and the business email page covers how those are set up.

Safety, bonding and the documents that expire

Safety is the part of the packet with a shelf life. Your experience modification rate changes annually. Certificates of insurance change annually. A bond letter states a capacity as of a date, and a procurement officer will notice the date before the number.

Publishing safety information is a decision to make with your broker and your own adviser, not on the strength of a hosting page. Some firms publish the modification rate outright because it is good and it wins them work. Others state that current documentation is available on request, which is entirely reasonable and still better than silence. What does not work is publishing a figure and letting it go stale, because a reader who spots an out of date number starts wondering what else on the site is out of date.

A rule that keeps this honest

Anything with a renewal date gets the date printed next to it, and a calendar reminder two weeks before. If you cannot commit to that, do not publish the figure. Write the sentence that says current certificates are available on request and give the address to ask at.

Do not publish full certificates of insurance with policy numbers and account details on an open page. Say what you carry, and send the document when it is asked for. Check with your broker on what they are comfortable seeing published.

Plan sets, and what web hosting for construction companies must do

This is the one place where construction genuinely asks more of a server than most small business sites do. A specification set is hundreds of pages. A drawing package can be enormous. If you distribute those to subcontractors from your own website, you are no longer hosting a brochure.

Before you buy a larger plan, though, be clear about which of two jobs you are doing, because they have different answers.

  1. Marketing documents

    The capability statement, project sheets, a safety summary, a completed project gallery. These are small, they are public, and they belong directly on the site. Shared hosting handles this without any thought, and the entry tier is almost always enough.

  2. Bid documents

    Full plan sets and specifications going out to a subcontractor list. These are large, they are revised repeatedly, and access usually needs to be controlled and logged. Put these in a plan room or a document service built for it, and link to that from your site. Trying to run a bid distribution out of a folder of files on a shared plan is how the wrong revision goes out.

  3. Photographs from the field

    Site photos come off a phone at several megabytes each. Uploaded untouched, twenty of them make a page nobody waits for. Resize before publishing. This is a habit, not a hosting purchase, and it fixes more slow construction sites than any plan upgrade.

Where the two overlap is a package you send to one owner, once, and want off the open web. That is a legitimate reason to use a password protected folder, which any ordinary control panel can create. The cPanel page explains where those controls live.

And because a plan set is one of the few things on a construction site that cannot be recreated from memory, take backups seriously if the files live with you. A backup you have never restored from is a theory.

Someone who updates the project list

If nobody in your office can change the careers page or the current project list, we can take the site over and rebuild those pages so your office manager edits them. If your plan already covers it, we will say so.

Get Your Web Hosting Plan Ask us first 716-771-2536

The careers page carries more traffic than you expect

In most industries a careers page is an afterthought. In construction it is often the second most visited page on the site, and in a tight labour market it can be the first. Field staff look it up on a phone, at a jobsite, usually because somebody told them you were hiring.

Which means the page has to work in that context. One screen of text, the open positions written plainly, and an application route that does not require an account. A form that emails you is fine. A PDF the applicant must print, complete and return is not, and neither is a link to a hiring system that asks a labourer to build a profile before he can tell you he has ten years of experience.

  • List the positions you are genuinely hiring for, and take them down when they close.
  • Say the location, the shift and whether travel is involved. Those are the questions that decide it.
  • Give a phone number as well as a form, because a lot of applicants in this trade would rather call.
  • Post in both languages if that reflects who is on your crews.
  • Make sure application emails go to a shared address, not to somebody who left last year.

None of this is a hosting feature. It is a reason to be on hosting you can edit yourself, or with somebody who will make a change the day you ask. A careers page you cannot update is worse than no careers page, because it advertises positions you filled in the spring.

Who should not buy any of this

A residential remodeller. Plainly and without hedging.

If your customer is a homeowner deciding on a kitchen, none of the above applies to you. Nobody is prequalifying you. Nobody wants a capability statement. Photographs, reviews, a service area and a way to get a call back are the whole site, and a small shared plan runs that comfortably. Building a procurement packet for that audience is work that will never be read.

The dividing line is who signs. If it is the person who will live in the building, you are selling to a household. If it is a procurement officer, a business manager or an estimator at a general contractor, you are selling into a process, and the process wants documents.

How this differs from the neighbouring pages

  • Hosting for general contractors is written from the other side of the same table. A general contractor is usually the one running the bid list and distributing the plan set, so that page spends its time on subcontractor communication and on being the buyer rather than the bidder.
  • Hosting for contractors is the broad trades page: the roofer, the electrician, the plumber working mostly for homeowners and small businesses. Lead capture, service areas and getting called. If you read the section above and recognised yourself in the remodeller, that is your page.
  • This page is for firms bidding commercial, institutional or public work, where the documents come before the conversation.

There is one thing worth spending on regardless of which of the three you are. If people submit anything to your site, a certificate that puts the padlock in the address bar is table stakes, and SSL is cheap enough that there is no argument left for skipping it.

How AldoMedia helps

AldoMedia has built and looked after websites for Western New York businesses since 1999. We are an independent authorised reseller rather than the operator of the underlying platform, which means we will tell you when the plan you already pay for is the right one, and we will not sell you capacity to hold documents you should be distributing somewhere else.

If your site was built by somebody you have lost touch with and nobody can update the project list, the taking over a website page describes what we need to get control of it. For current pricing look at the hosting plans, call 716-771-2536, or tell us what you bid on and we will tell you what the site needs.

Common questions

Construction website questions

Should we publish our EMR on the website?

It depends on the number and on your broker's view, so check with your own adviser first. If it is good, publishing it removes a step for the procurement officer reviewing you, and that is worth something. If you publish it, print the date it applies to and set a reminder to update it, because a stale safety figure does more damage than no figure. A line saying current documentation is available on request is a perfectly respectable alternative.

Can we distribute plan sets and specifications from our own hosting?

You can, but for anything with revisions and a subcontractor list you usually should not. Bid documents need controlled access, a record of who took what and certainty that nobody downloaded a superseded revision. A plan room service is built for that. Keep your hosting for the public documents, the capability statement, project sheets and safety summary, and link out for the bid package.

We only work as a subcontractor to two or three general contractors. Do we need a website at all?

Yes, though a small one. Those general contractors have prequalification processes of their own, and their estimators will look you up when your name comes up for a project type they have not used you on. A handful of pages that confirm what you self-perform, your licences, your safety record and your bonding capacity is enough. It is a reference document, not a lead source.

Why is our careers page slower than the rest of the site?

Usually photographs. Site and crew photos go up straight off a phone at several megabytes each, and a careers page tends to collect them. Resize the images before uploading and the page gets fast again. That fixes it far more often than a bigger hosting plan does, and it costs nothing.

How much hosting does a commercial construction firm actually need?

Less than the size of the projects suggests. Your site is text, a modest number of photographs and a small stack of PDFs, which is one of the lighter things you can put on a server. An entry shared plan covers it. Spending more starts to make sense if you host large document libraries yourself, run several company sites from one account, or need password protected areas for owners and subcontractors.

Nobody at our office can update the project list. What do we do?

That is the most common state we find these sites in, and it is fixable. The site was built by somebody who moved on, and the login went with them. What we need is control of the domain and the hosting account, and from there the pages can be rebuilt in something your office manager can edit. Start with the taking over a website page, which lists exactly what to gather before you call.

Related

Shared Hosting

The plan type nearly every construction firm's site belongs on, and what the higher tiers actually change.

Read about shared hosting

Taking Over a Website

What to gather when the person who built your site is long gone and nobody can update the project list.

How a handover works

Business Email

Why bid invitations should go to a shared address at your own domain, not to one estimator's inbox.

Read about business email

Every trade we cover is listed on hosting by industry.

Hero image: Okruz, CC0, via Wikimedia Commons. Cropped.

Put the prequalification packet where procurement can reach it

Tell us what you bid on and what your site runs on now. We will tell you whether the plan you are paying for is already the right one, and if it is, we will say so.

Get Your Web Hosting Plan Get help choosing

Or call 716-771-2536 and tell us what the site has to do. If the plan you are already on is the right one, we will say so.