Where VoIP wins
The pitch is usually cost. Cost is real, but it is rarely the thing that changes
how the business runs.
Cost, described honestly
We are not going to quote a figure for either side, because line charges vary by
carrier, by contract and by how many lines somebody ordered years ago and nobody
cancelled. Do this instead. Pull your last phone bill, count the lines you pay
for, and mark the ones anybody uses. Most small businesses find at least one they
cannot account for. That number, not a comparison chart, tells you what a switch
is worth.
Features that used to be a box on the wall
An auto attendant, ring groups, voicemail delivered as email, different routing
after hours, a second number for a second location: on a traditional system those
meant equipment in a closet, an engineer to change them, and a manual nobody could
find. On a VoIP service they are settings in a browser, changed by whoever runs
the office.
It is not tied to a building
This is the one that matters most and gets the least attention. The phones are an
account, not an address. A snow day stops being a day when nobody can answer the
main number. Somebody working from home is on the same system as the front desk. A
second location is added rather than built, and when you move premises the phones
come with you instead of becoming a service order with a date that does not match
your lease. In trades and one person firms it does something else as well: the
business number stops being the owner's cell phone.